Qingling 700P medium-duty truck has recently been listed in various places. I remember that the day before the 700P went offline, Wu Yun, president of Qingling Motors, told reporters: “In the past three years, the days of Qingling have been getting better and better. In particular, the implementation of new emission standards has made it possible to adhere to the high-end route of Qingling. A rare opportunity for development."
Laughter on emission upgrades
The implementation of the National III emission regulations has caused many truck companies to experience pains. For light truck companies, this pain is even worse. At the end of last year, Deputy General Manager Zhao Jin of Shenyang Jinbei Vehicle Manufacturing Co., Ltd. said in an interview with reporters: “The upgrade of emission standards from State II to State III is a severe test for light truck companies. What does it mean to increase the value of 10,000 yuan? How can the company absorb the price increase?
For light truck manufacturers taking the high-end routes, upgrading the emission standards is seen as a good thing. For example, most of the light trucks produced by Qingling have reached the national III standard, basically do not need to increase the cost of upgrading for the country III, and can reduce costs by increasing the localization rate. When some light truck companies are forced to increase their product prices, Qingling can lower prices, plus the quality level of Qingling's products itself is high. In this way, the competitiveness of Qingling light trucks is improved.
According to the statistics of China Association of Automobile Manufacturers, the total sales volume of light trucks in China was 0.725 million in 2007, and the sales volume of Qingling Automobile was about 30,000. According to the proportion of high-end light trucks that accounted for 10% of the market share, the sales volume of high-end light trucks last year was about 70,000 vehicles. Qingling's sales of 30,000 vehicles account for almost half of the high-end light truck market, which is quite impressive.
High added value is a magic weapon
The biggest advantage of Qingling is not its quantity, but its high added value. In the more than 20 years since its establishment, Qingling has been keeping a low profile in the industry and has rarely been publicized. The outside world has always felt a sense of mystery about this enterprise. According to insiders, Qingling’s “little days†are very good. He has been listed in the “Top 50 Industrial Enterprises in Chongqing†for 8 consecutive years. From 1999 to 2001, he won the National Quality and Efficiency Enterprise for 3 consecutive years.
According to an economic indicators report released by the China Association of Automobile Manufacturers on the 11th of this month, the key enterprises of the automobile industry (group) show that Qingming’s total profit maintained a relatively rapid growth in the first half of this year, an increase of more than double digits, as high as 70.46%.
Pan Yong, deputy general manager of Qingling Automobile, acknowledged that compared with the products of domestic competitors, Qingling light trucks are generally priced at 30,000 to 50,000 yuan. The high value-added light trucks bring huge profits to Qingling.
In addition to the entire vehicle, Qingling also produces some parts and components, and some parts have been exported. The export of spare parts is one of the sources of Qingling's lucrative profits. During the interview, Wu Yun deeply said with emotion: "The high value-added and highly profitable parts and components exports really made us taste the sweetness." He disclosed that Qingling's parts and components are of high quality, as long as the price is slightly lower than similar products on the international market. Low, foreign customers will have a steady stream of orders, and will not encounter economic disputes such as anti-dumping in the international market.
High quality is fundamental
Compared with Qingling, some light truck companies have not invested sufficient energy in improving product quality and have been producing three low (low quality, low price, low profit) products. In the absence of strict requirements for domestic policies and regulations and low user requirements, these enterprises can win some markets with low prices, and the days are still worthwhile. However, as the standard requirements continue to increase and raw material prices continue to rise, companies that produce three low-quality products cannot afford to toss. The pressure on these companies is getting bigger and bigger, and the days are getting sadder and harder, even harder to sustain.
From another point of view, each time the improvement of national standards and regulations will promote product technology upgrades. Therefore, the most fundamental way for light truck companies to cope with the upgrading of standards and adapt to changes in the market is to improve product quality and technology as soon as possible, speed up the adjustment of product structure, and take the road of high technological content and high added value. It is very difficult to win on low prices. Long time.
Some experts pointed out that light-duty truck companies should increase investment in improving product quality, and actively face the upgrade of national emission standards, and make early preparations as early as possible. Only in this way can we cope with the new standards of the State III, the State IV and other aspects of safety, energy conservation, and environmental protection, and we will take the initiative in the market competition. If light-duty truck companies are capable of meeting the challenges of the National III standard and can produce products that meet the new emission standards and prices are not high, the relevant government departments do not have to postpone the implementation of the National III standards for light trucks under 3.5 tons.
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