With the stunning debut of the Garrett Group at the 2010 Beijing Auto Show, the Chery trucks that had been talking about for several years finally turned from legend to reality. Although these trucks were not only launched by Chery, but they were jointly formed by the giants of various fields to create a "hybrid", but the public's focus is no longer its origin, but whether it can continue to write legendary Chery, in a fierce competition Heavy truck market, creating a new pattern.
High-profile debut
“Building a world-class heavy truck is our dream and our goal is to fight for it.†At the launch of the new car, Li Yuhui, vice chairman of Jirui Union Heavy Industry Co., Ltd., said that “the joint truck should be the world’s mainstream heavy truck brand in the global market. With the field."
"Different" is an important trump card played by Ji Ruizhong. At the Beijing Auto Show, no matter whether it is a pavilion or an exhibited truck, Ji Rui Union is pursuing modern and avant-garde, the exterior of the orange-red pavilion, the shocking music, the car body of an auspicious person, and being active on the scene. Foreign technicians, all of which have clearly conveyed the signal that the heavy-car trucks of Ji Rui United have long thrown out the image of rough and heavy trucks inherent in the public’s mind and replaced them with stylish European cars.
In fact, Jirui’s joint trucks are indeed quite different: the 6K series engines from the joint development of the cab and the Torino Design Company of Italy, Yuchai United Power, the AMT automatic transmission of the Fast and the Fuhua Axle formed the UE. The platform features a smart, efficient lean efficiency line. This not only enables the joint truck to have its own complete power system, but also has a full set of dedicated vehicle fitting kits to make the chassis and tops seamless. In addition, Jirui Heavy Industries has also teamed up with TorinoDesign, AVL, Bosch, Wabco, and other international big-name technical forces, enabling Ji Rui's trucks to have world-leading technology genes.
The high-profile appearance of the product highlights the heavy-duty and heavy-duty style that JiRui United intends to focus on. "The combined truck is China and the world. It is based on the world's mainstream heavy trucks. It draws on the world's latest concept of building a car and designs and manufactures it in accordance with international standards. It will demonstrate the power of Chinese creation in the international heavy truck arena. A person in charge of the coalition said.
Strong team
Entering the heavy truck manufacturing field, Chery Automobile is already gearing up. It is reported that as early as last August, Chery had completed a rigorous inspection of the heavy truck market and waited for an opportunity to pay for it. A persuasive proof is that Chery successfully reorganized the FAW Yangzi passenger car with heavy truck production qualification and began the first step toward heavy truck production.
Another enterprise giant that is equally passionate about tapping into heavy truck manufacturing is CIMC. This China and even the world's largest container manufacturing group has always liked to surpass and subvert. Under the leadership of the CEO Mai Boliang, CIMC continues to expand its business scope. Today, its business areas have been extended to road transport vehicles, energy chemicals, food equipment, marine engineering and airport equipment. According to industry insiders, it is exactly the combination of the two that is derived from Chery Automobile's large-scale special vehicle production base and marketing network. For CIMC, it is precisely with Chery that they can meet their demand for heavy truck production qualification due to further development.
"To be a first-rate enterprise" is the goal that Chery Chairman Yin Tongyue and Chery have consistently upheld. The involvement in heavy trucks is an important step in Yin Tongyue’s corporate layout. In this move, Yin Tongyue walks particularly rigorously and solidly. According to reports, as early as January 9, 2009, a subsidiary of CIMC (China International Marine Containers Group) - CIMC Vehicle (Group) Co., Ltd., and Wuhu Tairui Investment Co., Ltd., Shenzhen City, thinking Investment Co., Ltd. signed an agreement to set up Jiru Heavy Industry. In March 2009, Jirui Heavy Industries was officially established. The joint truck project started at the same time.
In the joint truck project, Yin Tongyue teamed up with Yuchai Group, China’s largest diesel engine manufacturer, and Fast Group, China’s largest heavy-duty truck transmission manufacturer, and Fuhua Heavy Industry, China’s largest manufacturer of axles. The joint truck was tagged with "first-rate" from the beginning and it took a high-end route.
Future competition
Collective Swiss trucks, like blockbusters, appear in the heavy-duty truck market and immediately attracted hot comments from the industry. According to industry insiders, Chery and CIMC have entered the heavy truck industry because of their keen market observation, they have seen the broad prospects for development and huge potential for development in the heavy-duty truck market. They want to share a share in this market.
For this argument, Ji Rui Union declined to comment. However, a set of data from authoritative departments clearly shows that this is not a guess: From January to April of 2010, the production and sales volume of China's trucks were 561,700 and 451,800, respectively, a cumulative increase of 41.49% and 35.18% respectively. The sales of heavy goods vehicles, medium goods vehicles, light trucks, and minivans in April were 11,000, 10,300, 111,000, and 11,200, respectively, and the year-on-year growth of heavy trucks and light trucks was relatively large.
Although the production and sales volume of heavy-duty trucks is on the rise, it does not mean that the heavy-duty market has an even wider market space. According to Jia Xinguang, a well-known automotive analyst, at present, relevant departments do not have any policies or plans for stimulating sales in the heavy truck market. Not only that, the trucks are encouraged to “fight and drop†trucks (three to four trailers per tractor) in order to increase transportation efficiency, so that the market will increase the demand for trailers, but more or less affects the Heavy truck demand.
At the same time, the cake in the heavy truck market is being ravaged by more and more big-name companies, and market competition has become more crazy. According to relevant media reports, on May 10th, Weichai Power, which is well-equipped with capital operations, comprehensively assemble heavy-duty heavy-duty trucks for Shaanxi Heavy Duty Truck Group and began its expansion in the heavy-duty vehicle field. According to related sources, the SAIC Group, the leading company of the China Automotive Industry Group Corporation, has also recently raised a large capital of RMB 5 billion in mergers and acquisitions and began to identify passenger vehicles and commercial vehicle companies to complete its industrial expansion.
Is it really possible for Chery Heavy Trucks to kill Chery’s own vehicles in marketing? Let's wait and see.
Soap Packaging Machine,Soap Wrapping Machine,Sabun Packing,Sabun Packing Machine,Automatic Soap Wrapping Machine
QINGDAO BOSTAR PACKING MACHINERY CO., LTD , https://www.abospak.com