Recently, Bridgestone 's eco-friendly tire brand "ECOPIA" was awarded the "Excellent Design Award" by the Japan Industrial Design Promotion Association.
The eco-friendly tire brand "ECOPIA" maintains a variety of performances such as safety performance that are required by tires, and at the same time, it also realizes rolling resistance reduction characteristics. In 1991, as a tire developed specifically for electric vehicles, it has a product line for trucks, buses, small trucks, buses, trucks, and cars. Not only in Japan, but also in overseas markets.
In the tire 's life cycle, 90% of CO2 emissions come from the exhaust gas emitted by the vehicle during the use phase. Therefore, "ECOPIA" has further reduced the rolling resistance of tires while increasing the fuel consumption rate of vehicles, and has made a great contribution to reducing CO2 emissions.
Bridgestone is developing the eco-friendly tire brand "ECOPIA" for various models, as well as expanding market sales and new vehicle assembly in Japan and abroad. This award is also a confirmation of Bridgestone's attitude toward the environment. .
The "Excellent Design Award" is based on the "Good Design Product Selection System" (generally known as the G Marking System) created by the Ministry of International Trade and Industry (currently known as the then-Tokyo Prefecture) in 1957, and is the only comprehensive design evaluation and recommendation system in Japan. The system selects a certain number of “excellent products for design†each year, and is carried out for the purpose of “improving the design to improve the quality of life and the height of the industryâ€.
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