On August 2, Zhengzhou Nissan Motor Co., Ltd. signed a supply and demand contract with relevant departments of the Ministry of Public Security, and the Ministry of Public Security will purchase 412 four-wheel drive Paladins as public security police vehicles. In the future, provinces and localities will also raise funds to order a group of police cars, the number will be more than 400 vehicles. This is the largest procurement of police vehicles in the public security system. Previously, Zhengzhou Nissan has repeatedly won the bid in the government and group procurement: Ministry of Health World Bank Loan China Tuberculosis Control Project, Ministry of Health Central Cold Chain Special Vehicle Project, Ministry of Agriculture fishery command vehicle, Ministry of Agriculture animal husbandry special vehicle, Forestry Bureau Forest fire prevention command vehicle, forestry bureau special vehicle for soil and water conservation in the Loess Plateau, Xinjiang Petroleum Administration Bureau, Guangdong Province Food and Drug Administration work vehicle, and so on. This year, successively winning bids for government procurement made Paladin a group purchasing "professional". Entering the government group procurement is a dream that many manufacturers have dreamed of. Why is Paladin's winning rate in the Group's procurement activities so high? Is the SUV more suitable for industrial vehicles? Or is Zhengzhou Nissan paying special attention to group purchases? With these questions, the reporter went to Zhengzhou Nissan Motor Co., Ltd. and interviewed Feng Xingya, deputy general manager of the company. The winning bid, thanks to the scientific and rigorous selection process, has always been full of confidence in its own products. However, this time the Ministry of Public Security tendered for police vehicles, Feng Xingya did not have absolute certainty in advance. The tender was the largest purchase of police vehicles by the Ministry of Public Security, and it was also the most fierce competition. More than a dozen mid-to-high-end SUVs and off-road vehicle companies participated in the bidding activities. What the reporter wants to know most is that in terms of performance, price, service, brand, etc., Paladin can stand out among many competitors. What is the most critical point? "Although Paladin's overall strength is a necessary condition for victory, the key is because of the science and fairness of the procurement decision-making process." Feng Xingya's answer was unexpected. Perhaps because of the large volume of purchases, the tendering process is very long and the procedure is very rigorous. Unlike general bidding activities, which are mainly determined by the opinions of the expert group, in addition to the participation of experts, this tender must also fully listen to the opinions of the representatives from the public security departments. Before the final decision, provincial-level equipment directors from all parts of the country participated in the model recommendation, and the tendering department held several hearings. Everyone has repeatedly compared the models participating in the competition from various aspects, widely soliciting opinions, and eliminated them several times before and after. It took several months before the final results were obtained. Feng Xingya was quite proud: “It was the scientific and democratic process that made Paladin worthy of everyone. Although Paladin's performance, cost-effectiveness, and service are all highly competitive, the decision-making process is more critical.†Product competitiveness, but also rely on corporate image Paladin since its inception in March last year, has been highly praised by many industry experts. Zhengzhou Nissan also repeatedly claimed that Paladin is in full compliance with Nissan's management model, and fully met Nissan's quality standards. In January this year, Paladin participated in the Paris-Dakar Rally, and its social influence has greatly increased. In spite of this, as a new model that is not listed for a long time, there must not be many people driving Paladin. Why does it get approval from police officers and experts in the public security system? Feng Xingya frankly acknowledged that the approval of many provincial-level chiefs of public security systems may not be entirely due to Paladin's familiarity, but they are all very knowledgeable about Zhengzhou Nissan. For several years, Zhengzhou Nissan has been the largest supplier of pickup trucks for the public security system. At the same time, among the industry users of Zhengzhou Nissan pickup trucks, the public security system is also the industry with the largest amount of usage. Feng Xingya analyzed that their evaluation of Nissan pickup trucks and their recognition of Zhengzhou Nissan’s corporate image will certainly play a significant role in their selection of Paladin. “The user’s recognition of corporate image is the result of long-term accumulation. It is responsible for the market and responsible for the users, which is responsible for the image of the company and is responsible for the long-term market of the company.†Feng Xingya’s words reveal a kind of management of Zhengzhou Nissan. realm. Combining the long-standing impression made by the newspaper on the formation of Nissan in Zhengzhou, the reporter feels that treating the market with sincerity and long-term silent efforts to practice hard work, Zhengzhou Nissan has now begun to harvest and enjoy the long-term accumulation of more lucrative market returns. In the market, industry cars and individual cars have to grab 812 such big orders that many companies admire. During the conversation, the reporter found that Feng Xingya did not show special excitement. Perhaps this is because in Zhengzhou Nissan's sales plan, a large proportion of industrial vehicles are used every year. In addition to Paladin, the NISSAN pickup trucks and ZN6491 pickup trucks produced in Zhengzhou are widely used in petroleum, public security, telecommunications, electric power, railways, engineering rescue, frontier defense and other industries. According to reports, Zhengzhou Nissan has an industry development office. For industrial vehicles, from the R&D, technology, production organization, and sales, the company must carry out some adaptations and modifications to meet the special needs of users. Does this indicate that Zhengzhou Nissan has defined the development industry car as a product marketing strategy from the very beginning? In the sales ratio of Zhengzhou Nissan, Paladin's industry sales volume is about 50%, while Zhengzhou Nissan pickup truck's industry car accounted for about 70%. In response, Feng Xingya's answer is that the emphasis on the use of the car in the industry is determined by the market demand and the product itself. In the early stages of the listing of Paladin, they conducted a detailed analysis of the consumer groups in the market and found that Paladin's buyers have both individual social consumers and many industry users. Many industries in China need to involve field tours. The vehicles they need must have excellent dynamics and off-road performance, superior safety and reliability, and must adapt to the complex road conditions in mountainous areas, floodplains, sand and rocks in rural and remote areas. At the same time, due to the long running time, the vehicle must have excellent comfort and handling, which is exactly what an excellent SUV should have. Feng Xingya said: "Paladin is a real SUV, and, it's comfortable, but it is quite fuel-efficient. Therefore, Paladin's users naturally have two groups of individuals and industry users. Our marketing system is in this market Naturally formed under the structure."
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