“Environmental protection needs long-term cultivation... SFH Shang Fei Hong will also always remember its commitment to the Chinese market, strengthen its goals, strictly abide by national laws and regulations, use innovation, world-advanced technology and management experience, rigorous manufacturing system and global Is a service concept that provides the Chinese market with green energy products with outstanding performance, energy saving and environmental protection to drive the development of the industry.†Yang Hanlin, deputy general manager of SAIC Fiat Hongyan Powertrain Co., Ltd. (abbreviated as Shang Fei Hong or SFH), “2010 The annual Green Internal Combustion Engine Award Presentation Ceremony and the "China Internal Combustion Engine Brand Promotion Forum" emphasized the speech.
At the "ceremonies" and "forums" that were widely seen by the industry and the press, the CURSOR 9 engine produced by Shanghai Philippine Red and first put into the Chinese market had lived up to expectations and won the "2010 Gold Award for Environmental Protection." The reporter had the privilege of interviewing Yang Hanlin, the deputy general manager, and visited the automated production line of Shang Feihong. He was informed of some new developments and new developments of the Philippine Red (or SFH).
Shanghai Philippine Red - SAIC Fiat Powertrain Co., Ltd. was established in June 2007 and is jointly owned by SAIC Iveco Commercial Vehicle Investment Co., Ltd. (SI), Fiat Power Technology (FPT), and Chongqing Mechanical & Electrical Holding Group (CQME). Construction investment. The company is located in Huangmaoping, a new district in northern Chongqing. It has a highly automated product assembly line and machining production line, and plans a complete logistics supporting system. The company plans to have an annual production capacity of 200,000 sets of diesel engine assemblies, of which 100,000 sets are for export.
If only from the time of construction, Shang Feihong is a little “untimely†– the joint venture was soon hit by a fierce financial crisis, and exports were severely hampered. What is valuable is that the top Philippine executives and the controlling companies have made sufficient preparations in advance to cope with the brute force of the market, making the Philippine Red different from the gradual upgrading of most of its domestic counterparts from the National II engine. The development route, with its own national V product platform and a complete product line, has truly accumulated a lot of momentum, creating innate advantages for the introduction of high-end, mainstream products and continuous expansion of the market. And the three parent companies are leading companies in the automotive and engine industries. The modern production lines, office and living facilities and humanistic scientific management of the joint ventures have all laid a solid foundation for the development of Shanghai Philippine Red.
In fact, since the end of 2008 after the outbreak of the global financial crisis, Shang Feihong has achieved many phased results against the trend: The company and FPT Fiat Power Technologies made the same appearance at the 2008 China International Engineering, Building Materials Machinery, and Construction Vehicles. Equipment Expo, initially demonstrated its own leading technology and excellent product performance. Shang Feihong's first star engine, the CURSOR 9, was accompanied by SAIC Iveco Commercial Vehicle Co., Ltd. "Jieshi" heavy trucks to be listed and won the favor of the market, signifying that Shang Feihong's "Made in China" was officially launched and serves the users. Under the leadership of SAIC, Shang Feihong took CURSOR 9, NEF 6 and F1C star engines at the Shanghai International Auto Show.
In May 2009, Shangfei Red's production base was formally launched, providing top-notch diesel engine products and “green power†solutions for domestic and foreign customers, and announced the formal operation of a joint venture with international cutting-edge powertrain R&D application and manufacturing technologies. It not only made a qualitative leap in the diesel engine and commercial vehicle manufacturing industry in Chongqing, but also made Shanghai Philippine Red the promoter of China's high-tech and low-emission diesel engines and one of the largest diesel engine manufacturers in the country.
Since the establishment of the company, it has established the position of a full-range, full-range power solution provider, and has been adapting and cost-controlling a large number of products. The market performance of Shanghai Philippine Red indicates that it will become a mainstream enterprise in the domestic engine industry. Determination. "What we want to do is a mainstream product, not just a high-end product," Yang Hanlin repeatedly emphasized to reporters. He said that although the coexistence of multiple domestic emission standard products will continue to exist for a period of time, the upgrading of emission standards is an inevitable trend in the long term. As the proportion of high-emission standard products in the market becomes higher and higher, Shangfei Red’s products are set to enter the mainstream market.
The current products of Shanghai Philippine Red mainly include CURSOR, NEF and F1C series. The products cover various series with power from 70KW to 294KW and maximum torque from 350Nm to 1600Nm. They can satisfy heavy, medium and light commercial vehicles, construction machinery, and agricultural use. Power requirements for machinery, ships and generator sets. Shang Feihong won the "Green Energy Gold Award" star diesel engine CURSOR 9, is its first production in the domestic diesel engine. This product adopts a third-generation heavy-duty electronically controlled common-rail injection system, and its components are reduced by 10% in compact structure design compared with similar products, ensuring superior power performance, ultra-low noise, and low fuel consumption, in line with the development trend of modern automobiles. And escalating market demand. A variety of circumstances indicate that after a short period of localization, Shangfei Red has received recognition from industry experts, users, and the media.
The superior performance of the Philippine Red Products has brought a lot of hard work to the company's management and technical staff led by Yang. To achieve the same level of emissions in foreign countries as in other countries, they must make more efforts than they do abroad. Because the development of products related to automobile emission standards such as domestic oil products lags behind, the Philippine Red engine needs to be well matched with the entire vehicle so that the user can use it with confidence and the engine must be adapted for improvement. In order to overcome the “acclimatization†of domestic oil products by the original model and eliminate the user’s worries, the Philippine Red Series engine has undergone a lot of improvements since it entered the country. At present, the localization rate of Shang Feihong's products has reached more than 90%, which greatly reduces the cost of spare parts and user cost.
After a successful market introduction in the last year or two, Shangfei Red will start mass product launches in 2011. Yang Hanlin told reporters that at present, commercial vehicle companies that sell 20,000 to 30,000 vehicles a year are the targets for the expansion of the Shanghai Philippine Red Market. In addition, exports will become an important part of the company's business growth, and service capacity building will also become the focus of the company's work in 2011.
The long-term vision established by Shanghai Philippine Red is a market-oriented, integrated global advantageous resource, through the unity and efficient efforts of the company's employees to achieve lean production, and provide the community with high-performance, superior quality and perfect service powertrain products. The company has become a globally competitive Chinese diesel engine company. It is reported that during the "Twelfth Five-Year Plan" period, Shanghai Philippine Red will further actively respond to the country's call for low-carbon, environmental protection, energy conservation, and innovation, introduce new strategic goals and strategies in line with the market, and realize its own commitment to society in China. The market contribution has the most advanced technology and meets the energy-saving and environment-friendly heavy, medium and light series of Euro III, Euro IV and Euro V emissions.
Yang Hanlin, who has a technical background, believes that advocating green environmental protection in the engine industry alone is not enough to realize the energy saving and environmental protection of the product technology. This idea should be extended to the development, manufacturing, and application of the product. He said that Philippine Red’s advanced production equipment, manufacturing processes, logistics and other entire production and management concepts use the world’s most advanced production equipment, and all production lines use flexible design. It is understood that Shang Fei Hong is also actively promoting the "world-class advanced manufacturing" production concept, not only to create high-quality products, but also to reduce the waste of resources in the manufacturing process to achieve a true sense of energy-saving emission reduction. Yang Hanlin also said that there is a lot of space for energy saving and emission reduction in the match between the engine and the vehicle and the supply chain. Engine companies should actively explore and think about energy conservation and emission reduction from the perspective of the entire industry chain.
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