Delicate Tire 2016 Marketer Semi-annual Summary Conference 2016 is the opening year of the fifth leap-frog development of Delicate Tires. Under the encirclement of unfavorable factors such as the anti-dumping of steel in the United States and the sharp rebound of raw material prices, Delicate takes “60%†(6 strategies and 3 international strategies). +3 Strategy) As a guide, speed up the promotion of internationalization strategies, improve the quality of first-class standards, strengthen the brand image, and achieve rapid success in product development and brand building, which lays the foundation for sales growth.
In the first half of the year, exquisite "key technology for the design and preparation of high-performance rubber nanocomposites for fuel-saving tires" won the second prize of National Science and Technology Invention; GREEN-MaxHP010 received the first automotive green tire certification. The brand continued to exert its efforts to increase its popularity through competition sponsorships, CCTV, and the launch of high-speed rail advertising. The brand value in 2016 was 25.328 billion yuan, an increase of 5.033 billion yuan from last year, and won the “National May 1st Brand Construction Award†and other awards. . At the same time, it has become China's first batch of "China Export Quality and Safety Demonstration Enterprises" and has achieved the "highest honor" in product export.
Linglong Tire won the second prize of national scientific and technological invention
In terms of sales, under the guidance of new marketing thinking, we implemented marketing strategies such as channel innovation, model innovation, idea innovation, and cooperation and innovation. We focused our brand store construction on our work, established standard store building procedures, and strengthened retail channels. We completed the first half of the year. More than 500 brand stores. At the same time, strict market segmentation and targeted development of new products, such as the launch of the CROSS-RAINY rainy season tires specifically targeted at the Meiyu area, have been well received by bus drivers in the south. A series of marketing innovations ensure the successful completion of sales goals.
At the meeting, Wang Feng, Chairman of Linglong Tire, fully affirmed the marketing work in the first half of the year and put forward higher requirements for future sales work. Chairman Wang Feng pointed out that on July 6, 2016, Delegates successfully listed and opened a new model of “capital + brand†development. In the future, we must continue to explore new models in sales so as to adapt to the company’s rapid pace of development, continue to learn and progress, sum up experience, catch up with advances, raise awareness, strengthen execution, optimize and improve the quality of operations, and lay a good market Marketing challenges!
After the meeting, the company held a grand luncheon event to celebrate the outstanding achievements of the exquisite tire sales team in the first half of 2016!
The hard work and sweat in the first half of 2016 have resulted in today’s achievements and smiles. In the second half of 2016, with the successful listing of Linglong Tire, the “Capital+Brand†operation stage started, and the sales performance of Linglong Tire will certainly become more and more. Good! Let us work together to witness!
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