Domestic natural rubber prices soared and tire prices rose. On February 21st, 2011, the average price of Yunnan National Grade 1 natural rubber wholesale rose for the first time to 42,400 yuan/ton, a record high for 60 years. In another three months, the US government’s special tire protection plan for Chinese tire companies will also mark its second anniversary “Anniversaryâ€. In China's tire industry's "ultimate fall", the Chinese rubber industry is thinking, "How can China's tire companies control the right to speak in international trade."
Industry "Falling Events"
“Rubber prices have now risen to more than 40,000 yuan a ton, which directly threatens the profits of Chinese tire companies. Some companies are facing the danger of closing.†Fan Rende, president of the China Rubber Industry Association, who has worked in the rubber industry for more than 40 years, lamented the reporter. The rubber industry's profit margin has been reduced from the past 5% to less than 3% now.
In fact, in addition to the increase in natural rubber prices directly eroding the profits of domestic tire manufacturers, foreign trade protection measures taken on Chinese tire products have made the survival of Chinese tire companies a test. Fan Rende believes that currently 80% of China's natural rubber raw materials rely on imports, so it is very unreasonable to impose import duties on natural rubber. Chinese companies must seek a rubber pricing power.
“China is the largest tire-producing country, but China's rubber industry is generally big and not strong. Chinese companies are seriously lacking in technological innovation.†Ma Lianxiang, president of Qingdao Science and Technology University, known as the “Huangpu Military Academy†in the Chinese rubber industry In an interview with reporters, the local tire companies have almost no bargaining power.
Betting "Rubber Valley"
“China's tire industry must adjust its product mix, develop products with high added value and advanced technology, increase brand awareness, avoid low-level repetitive competition, and change individual soldier operations.†It was the reporter who heard the most during the interview. voice.
As a major rubber province in China, Shandong Province has achieved more than 1,000 sales revenues for various rubber companies in 2010
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