In 2010, the engine market was changing and competition was intense. Over the past six months, what has Yuchai, the largest production base for internal combustion engines in China, performed in the market? At the mid-summer marketing conference in early August, Yuchai Corporation stockpiled the market from January to July, with bright spots appearing frequently.
All power sectors are bullish across the board
The truck segment kicked off the campaign. The truck power sales increased by 28% from January to July. The promotion of special heavy machinery has achieved remarkable results. It has achieved remarkable results in the new lightweight market represented by YC6A, focusing on the breakthrough of the truck market such as tractors. . The passenger car segment grew rapidly. From January to July, passenger car power sales increased by 47% year-on-year, and the occupancy rate increased by 5 percentage points. Hybrid power was recognized by users in Chongqing, Tianjin, and Suzhou, which opened up the market. The growth of the machine sector has grown steadily, the tractor has grown rapidly, and the tractor has steadily progressed. The shipboard electricity network has been gradually improved, with outstanding stand-alone supporting results, an increase in the number of users, and a more specialized operation. The passenger car plate country 3 machine successfully supported Xiao Jinlong; followed the successful launch of the Gold Cup export to Egypt project; large rural passenger transport users have been used in batches.
Highlights of regional market highlights
In the first half of the year, the Hubei Office’s engine sales exceeded 100,000 units, equivalent to the total volume in 2008, and the supporting export volume increased by 44% year-on-year. The Liuzhou office also skyrocketed, with sales from January to July up 65% year-on-year. In the first half of the year, Beijing Office’s sales increased by over 300%. In the 2010 Beijing Bus International 5 engine tender, Yuchai became the only engine manufacturer in China that won the bid, accounting for 66%, changing the initial use of all domestic emission upgrades. It is the history of imported machines.
Heavy machine market breakthrough into growth highlights
Yuchai’s heavy machinery market has achieved outstanding results and achieved significant results with the promotion of heavy machinery such as Auman, FAW, and Dongfeng. Among which, heavy machinery sales achieved a major breakthrough at Beiqi Futian Auman, with sales volume growing more than 1300% year-on-year. In Liuzhou and Liugong, the increase in the number of heavy machines also exceeded 100%. Passenger car power (large passenger) sales of heavy machine increased by 108%. Heavy machinery special promotion also achieved a major breakthrough in highway trucks in Hubei. Dongfeng Tianlong tractors of high-end road trucks also introduced Yuchai 6L heavy machine in July.
Customer service, parts protection increased significantly
The effective implementation of customer service performance management, the rapid development of network construction, service establishment increased by 103%; the country's 3 countries and 4 service capabilities formed, and more than 800 service stations have been equipped with electronic control services; the effectiveness of parts support has improved significantly, and the dispatch rate has decreased by 8.96. %.
Refined basic management and improved management quality
The sales company's special orientation management shows results, refines revenue management, and predicts that the plan will form a system of management. All departments strengthened horizontal communication, the office’s execution capacity was further improved, and the overall coordination ability was significantly strengthened. The regional market analysis and planning work were standardized and the overall market operation achieved good progress.
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