Recently, China Oil Lubricants Information Network released the “Hybrid E-Commerce Data for the First Half of 2014†showing that in the first half of 2014, the “Great Wall,†“Shell,†and “Castrol†brands topped the top three best-selling charts. Among them, the “Great Wall†topped the list with extraordinary sales and successfully won the title. This is not the occasional success of Happiness. From the brand to the consumer, from now to the future, it infiltrates the Great Wall Lubricant 's management strategy and corporate ambitions as the leading brand of China's lubricants. Grab the electricity supplier market to tap customer value.
With the rapid development of the Internet, e-commerce is also becoming more mature. All walks of life are rushing to enter the e-commerce platform and occupy the e-commerce market. Great Wall Lubricant, as the leading brand of China's lubricants, has a keen eye to the importance and great potential of the e-commerce market. It has entered the e-commerce space and has shown its determination to forge ahead and lead the industry. Moreover, the increasingly consummate property attributes of lubricants have long allowed Great Wall Lubricants to discover its potential to expand into online channels, and it is undoubted that the development of online sales channels will be able to form strong complementarities with physical channels, thus improving the sales system and broadening profit channels. Enhance the user experience and lead the Blue Ocean.
In the past, due to the product characteristics of lubricating oil, consumers had limited knowledge and concern about lubricating oil, and the choice of lubricating oil has become a problem that plagues consumers. In this regard, Great Wall Lubricants' e-commerce platform not only provides detailed product introductions and interactive consultations to help consumers understand the products, but also develops “oil selection assistants†to guide consumers to select lubricants that suit their car. product. Consumers only need to click on “Select Fuel Assistant†to select the model, location, and driving purpose of the car. “Selection Assistant†will recommend lubricants that are suitable for them, effectively solve the difficult oil selection problem, and obtain consumers. The unanimous approval.
As the forerunner of the lube industry entering the e-commerce field , Great Wall Lubricants is driven by the Internet. From the development of e-commerce to the exploration of the O2O model in the front of the industry, the traditional lubricants industry has opened up with innovative business models that add value completely. A brand new blue ocean promotes the restructuring of the value chain in the traditional lubricants industry. Whether it is from the company's own development strategy or considering the consumer's experience needs, it is enough to prove that Great Wall Lubricants' various measures in the field of e-commerce are focused on large consumer groups from the perspective of the company, and their consumption habits and consumer appeals are Considering that within the company's development plan, the future market share will be quietly taken into account by taking the lead in meeting its needs.
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