In the past two years, luxury cars have put down their prices and launched lower-priced models. This is enough to see that luxury car brands use the brand effect to snatch high-end customers of other brands. In this regard, some car professionals said that the luxury car brand launched a low-priced model is indeed more effective, because many consumers may change the previously fancy models, but instead buy low-priced models launched by luxury brands.
For example, at the end of last year, the high-end brand Maserati launched Ghibli, the price is also from 898,000 yuan, the price and the BMW 7 Series, Mercedes-Benz S-class, Audi A8 car price is similar. In the near future, Porsche has launched a new model Macan with a price of 558,000 yuan. Recently, this new car is also officially listed in Dongguan. Although Macan, which is known as the Little Cayenne, has a sports car chassis, the price is as low as 558,000 yuan. This also makes many consumers who want to buy Audi Q5, BMW X3 and so on have more choices. Then again, the new model launched by Porsche is quite attractive in terms of price.
In order to expand the market share, however, although it is a low-priced car, but to buy these low-end models of high-end brands, you need to choose about 100,000 yuan of accessories. Some car professionals said that these high-end brands are not afraid to sell them. This low-priced model, although all the standard accessories on the car are available, some accessories still need to be installed, so a 550,000 yuan The left and right models, plus more than 100,000 yuan of accessories, in fact, many car owners are also acceptable, after all, the body price is more than 600,000 yuan, plus cards, insurance, etc., more than 800,000 yuan can be bought, compared The money for the luxury car to buy before is similar.
Some car professionals said that the low-priced models launched by high-end luxury cars are not self-depreciating. In terms of the market, they hope to grab a certain amount of sales. After all, the prices of other models are too high, and many consumers are either It is discouraged, but after the launch of these models, it can grab the high-end customers of other luxury car brands. Then again, in the brand's popularity, it has touched many consumers.
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