Zeng Qinghong, general manager of GAC Group, said recently that GAC is focusing its efforts on integrating internal resources and promoting the joint building of three brands, namely Chuanqi, Fiat and Mitsubishi, to reduce the market risk of new projects. According to Zeng Qinghong, the three brands currently have a small amount of inventory. Sales shops must have the support of service revenue to survive. Therefore, the brand exhibition hall is independent, but a new channel model for sharing service resources is adopted.
The 4S shop model was first introduced by Guangqi Honda to the domestic market. This model is more conducive to manufacturers' control over dealers. However, it should be noted that the premise of this control should be that the market situation is good and both parties should make money. If the dealers lose money for a long time, the manufacturer must also assign tasks rigorously and gesticulate them, then it is very likely that the existing 4S shop model will suffer a greater impact.
In fact, with the rapid development of the domestic automobile industry, the competition among auto companies has become increasingly fierce, and some weak brand 4S stores have been struggling for a long time. Under such circumstances, if auto companies still blindly demand that investors establish large-scale 4S stores, they will certainly incur strong opposition.
As early as a few years ago, Suzuki and Mitsubishi Motors had tried to sell their imported cars and domestic cars together, but the two companies did not do a good job of research, but simply put different brands of cars in the same 4S shop. However, they ignored the interests of the different auto groups that were in joint ventures with them, so this attempt was eventually lost.
The GAC Group's approach is different. It adopts a model of independent exhibition halls but shares service resources. This model is similar to the United States. In the United States, supermarket-style car sales shops are the mainstay. Maintenance and after-sales services rely on manufacturers' maintenance facilities established around the country. This greatly reduces the investment risk of investors.
The production relationship must adapt to productivity. This is one of the most universal principles of Marx's political economy. As a production relationship, the automobile sales model must also adapt to the productivity of the corresponding period. In the past decade, the Chinese automobile market has experienced rapid development. Among them, the 4S model has a special contribution, but the high operating cost of 4S stores is an indisputable fact.
In fact, in recent years, some car companies have begun to allow investors to reduce the size of their stores, and the way the GAC Group proposes to share service resources among the three brands is indeed an innovation in a competitive environment. Any kind of sales model can not be the same, perhaps, the future by the manufacturers to establish a special maintenance station, investors reduce the size of the store and other coexistence of multiple modes of operation will be one of the future direction.
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