Export and construction cooperation, Fast's internationalization strategy is steadily advancing

In Fast, the word "success" has a unique meaning. According to Li Dakai, its top management and chairman, “Our so-called success means not only selling products to developed countries such as Europe and the United States, but also occupying a place.”

OEM Turnover Increases International Market Share

Since the beginning of the new century, the production and operation of Fast have increased at an annual rate, and the average growth rate has exceeded 30%. The products have been selected as the fixed-point supporting products by more than 150 kinds of domestic automakers and exported to the United States, Australia, Eastern Europe, South America, Southeast Asia, the Middle East and more than 10 countries and regions. The market share exceeds 70%, and the market has more than 5 million units.

In recent years, while increasing the export of OEM parts, Fast has been working hard to support the export of gearbox assemblies, pushing the Fast brand to the international market, and gradually making the structure of export products more reasonable. The transmission assembly directly supporting the whole plant has been greatly improved, especially for export truck factories in Eastern Europe, such as Russia's Namzi, Belarus, Maz, Ukraine Krass Automobile Factory, Russia Ural Automobile Factory.

Based on the existing gearboxes, the company will focus on promoting Fast new transmissions and increasing the matching applications of new models. At present, Fast has become the main gearbox provider of the Maz Automobile Factory. The gearbox varieties cover four series and more than ten varieties, covering dozens of technical protocol numbers. The supporting scope and sales volume have gradually increased. The share of the company has gradually expanded and the export volume of its products reaches 1,000 units in a single month.

On August 28 this year, Volvo organized a global launch of the UD new truck QUESTER series, and Fast became the only transmission accessory product designated to cover all models of this series of trucks. At present, mainly for the Southeast Asian market assembly products successfully supporting the Volvo project, has 6 block, 9 block, 12 block, etc. a total of 24 kinds of technical agreement number is finalized, most have been transferred to the bulk supply stage. The successful matching of this project has laid a good foundation for the large export of Fast's assembly products.

Establishing factories abroad to open up a new path for international development

On October 8, 2014, with the success of the first 12-speed transmission with the assembly line in Thailand, Fast's first overseas factory was announced to start production. As the first overseas factory of the Fast Group, Fast Automotive Transmission (Thailand) Co., Ltd. is located in the East Coast Industrial Park of Hemei Lok, Rayong, Thailand. It covers an area of ​​40 acres, and has an initial investment of US$40 million. Annual production capacity of 30,000 transmissions.

Its production line adopts world-class advanced equipment, including transmission core components processing, transmission assembly and testing. The product type is a 6-speed to 24-speed mechanical commercial vehicle transmission, which can be widely matched to input torque 400-3000 Nm and load capacity 3 - Various models such as heavy-duty trucks, buses, medium-light trucks, engineering vehicles, mining trucks and low-speed trucks between 60 tons. As confirmed by the Thai government, this is the first commercial vehicle transmission company in China to establish a factory in Southeast Asia.

With the completion of the Thai company's construction, Fast will not only provide full-service for high-quality products, professional technical support, complete sales service network, and timely spare parts supply to Southeast Asian automakers and end users. This will radiate the global market and open up a new path for international development.

International cooperation enhances brand global influence

In the automobile industry in China and even in the world, Fast is a very influential enterprise. In the fierce market competition, it always maintains its leading position in the industry.

In recent years, Fast has continuously accelerated the pace of international development with its influence in the industry and brand awareness. In 2011, the company established a joint venture with Caterpillar Inc. in the United States to establish Xi'an Shuangte Smart Drive Co., Ltd., and in 2014, it established the Faster Eaton (Xi'an) Power Transmission System Co., Ltd. together with Eaton Corporation, a world-leading power management company. The world-famous brand companies such as Berkee Automotive Control Systems, UK Shell, Swedish Volvo, and Hino Motors have established good strategic partnerships, opened the door for the globalization of companies, and created a global, diversified and high-end enterprise. Develop a new situation.

Self-reliance can only be self-reliance; innovation can develop. In strengthening international cooperation and exchange, Fast has always adhered to the principle of win-win and win-win; adhered to the principles of independent innovation, equality, mutual benefit, and independence; and set up a national brand and an independent brand as the leading factor; and aimed at improving efficiency and efficiency.

In order to accelerate integration into the global market, Fast relies on independent innovation and focuses on fostering high-tech and high value-added export products, and realizes exports of traditional automotive parts and gear products to exports of heavy-duty automotive transmission products. The leading strategic shift has created a precedent for the export of domestic heavy-duty transmissions and won more and more broad space for development in the international market competition.

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