I do not know is the misfortune of the manufacturers or the sorrow of the consumers, people have been wondering about the increase in the auto market. The continual explosion of the auto market has created a rampant car. A car that sells for more than 200,000 yuan will be sold at an increase price of 40%, while some economic vehicles with more than 100,000 yuan will also be added when they are in tight supply. Two million yuan, consumers hate the increase, while there is more helplessness.
Although car manufacturers had solemnly stated that the dealer’s secretly fare increase must be studied in the end, none of them actually saw any one. Manufacturers want to maintain corporate image, but also take into account the relationship with the dealer. Is it really impossible to increase the price?
Some experts have analyzed that this year will be the last year of the price increase act. Soon the “fare-increasing behavior†will end in good faith for three reasons.
First, more than 50 new models will be added this year, and people's choices will be unprecedentedly increased. The situation of centralized ordering of a certain model will no longer occur.
Second, rational consumption reduces consumers' blind purchases. After witnessing the ever-changing automobile market, consumers have a more sophisticated consumer psychology than they did two years ago. When people choose models, in addition to considering vehicle prices, they also take into consideration the price of accessories, after-sales networks, and warranty coverage. problem. Therefore, under the guidance of this consumer psychology, the fare increase car may be subject to cold weather.
Third, large-scale expansion of manufacturers will make supply and demand change. Many domestic automakers have increased production capacity as an important target for this year. For example, Guangzhou Honda's production capacity has doubled, and Dongfeng Shenlong's 600 million yuan has been used for plant expansion. FAW-Volkswagen, Shanghai Volkswagen, Shanghai GM, and Beijing Hyundai are all extraordinary. Increase production plan. More models and more production will place more demands on a limited market. There will be more models to choose from in the same price range. At the same time, the increase in production capacity will result in an increase in inventories, and the price increase will increase with the market supply. As the quantity increases, it decreases and disappears.
After the “broken†management system, the ultimate disappearance of fare increase depends on the self-regulation of the market economy. Perhaps this is an objective law of economic development. However, the failures mentioned above are quoted. For the quotes, no one will compare with the manufacturers. clear.
The current auto market price increase:
Guangben Accord 2.4 04 models 40,000 yuan
Guang Ben Fit 7500 yuan
Hyatt 6,000 yuan
Fukami 1.6 8,000 yuan
Elantra 8000 yuan
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