Excellent profits allow outsiders to covet. It can be seen from the above table that foreign diesel engine companies almost uniformly introduce large-displacement products to the domestic market, and they all aim at the heavy truck market. This is the target market for foreign diesel products. The reason for its choice is as follows:
First, in recent years, due to various reasons, the heavy-duty truck market has witnessed rapid development. The sales structure of products has rapidly changed, and products with a speed of more than 15 tons have grown rapidly. These heavy-duty trucks require large-horsepower diesel engines. At present, traditional products in China's diesel engine industry can no longer meet this demand. The current best-selling market for Weifang Diesel Engine Factory is an irrefutable example. The large-displacement diesel engine products are welcomed by the market due to their high horsepower power levels and their ability to achieve better product reliability. This provides sufficient market space for foreign diesel products.
Into the changing industrial landscape, the entry of foreign diesel products will have an extremely profound impact on the domestic diesel engine market in the next few years, mainly in the following aspects:
One is to influence and change the product structure of the diesel engine industry, and the change will be enormous. One of the most obvious changes was the domestic ownership of diesel engines for heavy commercial vehicles. At present, most of the products in the diesel engine industry in China are diesel engine products with displacements of 6 to 7 liters. These products are only suitable for medium-sized vehicles. In the near future, the industry will have products with a displacement of more than 10 liters. This is a heavy-duty vehicle. Required diesel products.
The second is to influence the competitiveness of the diesel engine industry. It will also lead to changes in the competitiveness of enterprises in the industry, and even affect the development prospects and living space of some enterprises in the industry. It is expected that in the next 3 to 5 years, the diesel engine industry will undergo a major combination: some companies may withdraw from the dominant position of the industry, some companies will become the backbone of the industry, and of course some diesel companies will lose their foothold in the industry. place.
Third, the profitability and sales structure of diesel products in the industry are affected. In the past few years, the sales structure of the diesel engine industry has only changed on the basis of the existing product structure, and changes have only appeared as an increase or decrease in the number of sales between existing products. However, the situation will be different in the next few years. The sales volume of foreign diesel engine products will increase year by year, and its relatively strong market competitiveness will greatly reduce the profitability of the current domestic diesel industry's main products.
Fourth, the technical level of China's diesel engine industry can achieve a leap-forward upgrade within a short period of time (I expect the time is 3 to 5 years), but it will lose its own intellectual property rights (trademark rights, technology ownership), and even lose the most The important product development and innovation right, this kind of production management that loses the independent intellectual property rights can only lead to the domestic enterprise to become the production base of the foreign diesel engine enterprise, and become the migrant worker of the foreign diesel engine enterprise.
The ulterior motives of the drunkards The foreign diesel products entering the domestic market just want to occupy the domestic diesel engine market? the answer is negative. As a core component of a commercial vehicle, the diesel engine's technical level largely determines the technical level and market competitiveness of commercial vehicles. Foreign diesel engine companies, especially those that belong to a foreign commercial vehicle company, enter the domestic market and do not just want to occupy the domestic diesel engine market. Its "drunken intention" will be China's commercial vehicle market. Its future development direction is worth paying close attention to domestic commercial vehicle companies.
Through the advanced entry of parts and components, it will gradually participate in the market competition in the domestic commercial vehicle sector, and then occupy a certain market, and then proceed to enter the vehicle project. This method not only can enter the domestic market in advance, but also can continuously accumulate experience in the operation of the domestic market. It can also prepare for the production and sales of complete vehicle products in the domestic market at an appropriate time.
Wuxi Yizhiling Locomotive Development Co. LTD , https://www.yizhilingev.com