
In the past, there were few baked shops in the streets, and people bought cakes in small quantities and not many varieties. However, in recent years, baking shops have mushroomed in major cities. According to statistics, an average of 150,000 people in mainland China consume a bakery. Under the same conditions, the data is much higher than those in Hong Kong, Korea, and Japan. The potential of the baking industry cannot be ignored.
The rapid development of the baking industry led to the development of diversified bakery packaging. Statistics show that from 2008 to the present, the annual growth rate of the domestic bakery industry's sales revenue is around 30%, an alarming rate. From a realistic point of view, the penetration of baked goods in the third and fourth-tier cities and the rural market is intensifying, and bakery products such as bread have gradually become one of the staple foods for breakfast for our residents. From the perspective of age, the consumer groups are also expanding, with coverage from children to seniors. It is predicted that in 2017, the sales revenue of the bakery industry in China will reach 465.829 billion yuan.
First, the high-end packaging is no longer the scene, the mid-end and high-end market continues to expand, the relatively low-end market has shrunk. With the continuous development of our country's economy and the constant renewal of technology, the competitiveness of the baking and packaging industry continues to increase, the industry scale continues to expand, and businesses have developed rapidly. Baking has maintained a rapid increase in economies of scale. Thanks to the robust domestic market demand, the Chinese bakery packaging industry has shown a healthy, rapid and sustainable development. However, affected by the national policy, the high-end baking market, especially the high-end moon cake market is no longer beautiful, the high-end over-packaged market represented by moon cakes shrank, while the mid-end and mid- to high-end markets were affected by the policy, the business grew rapidly, new competition in baking packaging Pattern is forming.
Second, the growth of small packaging is fast, and the future growth can be expected. With increased health awareness and diversification of personal tastes, consumers are increasingly turning to freshly baked bread at the bakery. Small packages with small portions and single snacks can satisfy consumers' special preference for controllable weight and portability. The demand for snacks, although small packages have a higher unit cost. It is expected that the small share package will have a huge development prospect.
Third, bakery food packaging to the "paper era." The paper type packaging based on paper and paperboard has the advantages of low cost, resource saving, easy mechanical processing, more environmental protection, no pollution, easy recycling, and recycling. In addition, with the advancement of papermaking technology, paper materials have evolved from traditional single-type diversity and functional specialization. Packaging designers can make the best use of the paper's properties to create the perfect baking package. Therefore, the baking food packaging enters the era of paper packaging. Paper packaging also guarantees the safety of baked goods.
Fourth, baking packaging is more creative, interesting, stylish and practical. The colorful and colorful baking packaging is a beautiful landscape on the Baking Exhibition. Baking and packaging is an important fashion product. In the future, bakery packaging will be more closely integrated with bakery products. With the development of stereo specifications, colors and patterns will be more creative and trendy. Baking packaging will also take into consideration various requirements such as product display and portability, and be more practical to increase the number of customers. Attractive. Faced with the rapid development of the baking industry and the variety of baking packages, the packaging materials and technical equipment that manufacturers must pay attention to are still the key issues.
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